Custom business software that fits the way you work.
When existing software cannot meet your needs, we design and implement a tailored application. We start by understanding your processes, then agree on requirements, prototype the important workflows and plan a practical implementation.
If your business has a problem no off-the-shelf tool solves, that's exactly the kind of work we take on.
In Key
Artist managers today juggle a scattered set of tools — Spotify for streaming numbers, Chartmetric for cross-platform scoring, Bandsintown for tour and venue data, plus whatever CRM holds the actual relationships. Each one is useful. None of them talk to each other. In Key does what Diffuse does for a trades business — it brings every one of those services into a single, connected view, so decisions about where to invest attention aren't guesswork spread across four browser tabs.
Streaming and social numbers on one screen, refreshed from source.
Spotify followers, popularity score, monthly listeners, Chartmetric score, and social reach all sit together with a timestamp — pulled directly from each platform rather than manually compiled.
Fan geography mapped against where shows are actually booked.
Sydney shows 33,752 listeners and no show booked yet — flagged directly on the map as a fan-acquisition gap. This is streaming data and tour data cross-referenced automatically, not two separate reports someone has to compare by hand.
Recommendations that name the action, not just the trend.
Rather than a generic 'engagement is up' chart, each card recommends a specific move — run a presale in Sydney, prioritise CRM superfans first — with a confidence score attached.
Tour routing that actually knows where the fans are.
In Key pulls real listener numbers from Spotify, cross-references them against actual venue and tour data from Bandsintown, and routes a tour through the markets that make sense — not just the obvious cities, but the ones the streaming data says are underserved. Drive time between stops included. This is the same idea behind everything we build: don't make someone stitch four services together by hand when the software can do it for them.
From requirements to ongoing support
We can help with data migration, system connections, reporting and dashboards, training, maintenance and managed application support. Scope and priorities are agreed around your business needs.
Let's find some clarity
What's taking too much time in your business?
Tell us what you would like to improve. An introductory conversation is exploratory, with no commitment to a project.
Let's Talk About Your BusinessBased on the Central Coast, NSW. Remote services available for suitable projects across Australia.